In my previous role at the Department of Corrections, I managed a diverse range of projects, from designing recruitment event banners to creating templates in Word and PowerPoint for branding consistency and developing internal banners for the intranet. Each project allowed me to leverage my design skills while adhering to the department’s branding guidelines.
This variety kept my role dynamic and engaging, enabling me to contribute to multiple aspects of the Department's communication and promotional efforts. I demonstrated my adaptability to different design needs while maintaining a consistent brand identity, showcasing my versatility as a designer and my commitment to supporting the Department of Corrections' mission through effective visual communication.
Brand Identity
The brand guidelines I developed encompass extensive design examples illustrating the brand's potential applications in various contexts. These examples cover crucial aspects such as logo usage, typography, brand colours, sub-branding, and photography. By providing clear, detailed guidelines, I ensured that everyone could maintain brand consistency across all design projects.
Maintaining a single, comprehensive reference document has been invaluable in ensuring the Department's brand consistency, facilitating a unified approach to all future design projects and supporting both internal and external communications.
Pull-up Banners
Faced with a tight deadline, I created vibrant pull-up banners in our corporate branding to replace outdated ones for various events, including recruitment fairs and A&P shows in the South.
The main focus was to highlight our values while clearly representing the Corrections brand. To ensure maximum visibility and brand recognition, I placed the logo prominently at the top of each banner. The value statements were bold and bright, using icons to draw attention since imagery wasn't an option. This approach allowed the banners to remain timeless and versatile.
This project required quick thinking and efficient execution to meet the deadline. Despite the time constraints, I ensured the banners were eye-catching and true to our brand identity, effectively communicating our values to the public. By producing these banners under pressure, I demonstrated my ability to deliver high-quality, impactful designs that align with the strategic goals of the Department. These banners reinforced our brand at events and showcased our commitment to clear and consistent communication.
Women's Network Pins
I created a design for the Department's "Women's Network" using our brand colours alongside the official "International Women's Day" purple, incorporating two Māori proverbs. The badges were well-received and have become a symbol of the Women's Network within Corrections. They were also printed on tote bags, further extending the reach and visibility of the network's brand.
This project highlighted my ability to balance creativity with brand consistency, producing designs that are both visually appealing and meaningful. It was rewarding to see the positive response and to contribute to a cause that supports and celebrates women within the Department.
Internal Intranet Banners
On any given day, my team and I create banners for a wide range of internal stories. These cover themes such as IT updates, health and safety, COVID-19 guidelines, Mother's Day celebrations, Shake Out drills, form transfers, Christmas events, and office relocations. Each banner is visually engaging and creatively designed to ensure important information reaches staff across the business.
These banners play a crucial role in internal communications, effectively conveying important stories and updates to all staff members. The creative and timely execution of these designs helps keep our workforce informed and engaged.
Example of internal intranet page.
Kia Kaha - Te Reo Cards
To ensure consistency with our corporate branding, I incorporated our glazing designs into the Kia Kaha - Te Reo cards, making them visually cohesive for use in meeting rooms. The design process involved collaboration with key stakeholders to ensure the content was accurate and easy to follow for individuals with limited te reo Māori knowledge.
The feedback on these cards has been overwhelmingly positive, with staff finding them to be practical and encouraging tools that boost their confidence in using te reo Māori. The simplicity and clarity of the content have made it easier for more people to try out their language skills.
By providing these durable, branded cards, we have not only promoted the use of te reo Māori within our organisation but also supported our staff in their language learning journey, making cultural integration more accessible and engaging.