I joined Meridian Energy for its commitment to sustainable power, which aligns with my values. While the company has a traditional corporate image, my experience here has focused on pushing boundaries and expanding the brand's reach. Meridian actively engages with traditional media, utilising Out-of-Home (OOH) advertising and collaborating on digital initiatives with design agencies. As part of the digital and design team, I contribute to projects for the Meridian brand, Powershop, and Zero, exploring innovative approaches to enhance our presence and communicate our dedication to sustainable energy. This dynamic environment allows me to work on meaningful projects that resonate with both my values and the company's mission.
Brooklyn Lookout Signage
The Brooklyn Turbine signage needed an update to align with Meridian’s new branding. Given its high visibility among tourists, mountain bikers, and walkers, this was essential.
I identified this need and proactively engaged key stakeholders to prioritise the project before the busy summer season. After securing budget approval, I sourced new imagery and updated all branding elements, along with a repaint of the space.
Leading this project was fulfilling, as the refreshed signage and revitalised area significantly enhanced the visitor experience. This initiative not only rejuvenated the lookout but also reinforced Meridian’s commitment to a cohesive brand presence, showcasing my initiative and creativity.
WWS OOH Billboards
For a new Out Of Home (OOH) campaign, I was tasked with incorporating Meridian Energy's marketing character, "Nature," in a fresh way. With a tight timeframe and over 80 different ad sizes, reusing images wasn’t feasible.
I leveraged the slogan "Wind, Water, Sun" and utilised a previous photoshoot of Nature to create new imagery in Photoshop, aligning each design with one of the elements while pushing creative boundaries.
These designs were displayed on large digital billboards in Auckland and Hawke’s Bay, aiming to raise brand awareness and attract new customers while showcasing Meridian's commitment to sustainability. The campaign effectively enhanced Meridian's presence in these regions, demonstrating my ability to execute impactful marketing strategies across multiple channels.
Illustrations for Meridian website
The illustrations on the Meridian website enhance user experience by providing visual interest and breaking up content. They contribute to a dynamic design that captures attention while making the site informative and user-friendly.
These visuals align with our goal of creating an interactive online presence, representing key aspects of sustainable living and energy use:
Electric Bike: Promoting eco-friendly transportation.
Holiday at a Bach: Highlighting sustainable holiday practices.
Agri-business/Dairy Farming: Showcasing sustainable agriculture.
Solar Power for Your Home: Encouraging renewable energy adoption.
Crop Harvesting: Illustrating efficient farming techniques.
EV Charging: Emphasising the benefits of electric vehicle charging.
Holiday at a Bach: Highlighting sustainable holiday practices.
Agri-business/Dairy Farming: Showcasing sustainable agriculture.
Solar Power for Your Home: Encouraging renewable energy adoption.
Crop Harvesting: Illustrating efficient farming techniques.
EV Charging: Emphasising the benefits of electric vehicle charging.
Overall, these illustrations reinforce Meridian's commitment to sustainability and innovative energy solutions.
Meridian's Zero Charging Network
I joined my design and marketing team on a field excursion to engage with Meridian EV customers, aiming to understand their reasons for choosing Meridian Energy and gather insights about using our Zero chargers. My role involved capturing fresh stills of our customers.
Interacting with customers on-site was gratifying, allowing me to showcase the essence of the Zero brand through my photography skills. This experience reinforced my appreciation for the real impact our services have on customers' lives and highlighted the importance of authentic customer interaction in promoting the Zero Charging Network.
Zero Charger SiCharge Skin
Meridian is expanding the Zero charger network, providing customers with various EV charging options. I was tasked with updating the charger skin to align with Zero’s branding, focusing on enhancing the customer experience. Given that using an EV charger for the first time can be intimidating, it was essential to ensure clear instructions and a straightforward process.
EV Testimonials
To engage customers and increase EV ICPs, Meridian launched a social media campaign featuring customer testimonials. Highlighting our competitive EV plan, which offers cheaper power from 9 PM to 7 AM, we shared customers’ positive experiences on Instagram and Facebook.
Initially using static ads, we later incorporated animations that were eye-catching and aligned with Meridian’s brand. The campaign has been highly successful, leading to a significant increase in ICPs and ongoing market engagement.
Social Posts
Working on social platforms provides the freedom to infuse innovation and interactivity into our content. This allows us to not only connect with our audience but also showcase the vibrant and dynamic facets of Meridian Energy. It's a gratifying platform where we strive to captivate, entertain, and foster meaningful interactions to both retain our current customer base and potentially gain new followers.
Interislander Ferry Signage
I’m revamping public-facing signage for Meridian, including way-finding, informational, and public signs for the Interislander Ferry. These signs will provide passengers with insights into the West Wind Farm along their route.
This enjoyable project involved researching historical archives to uncover the area’s rich history and obtaining library approvals to ensure compliance with copyright regulations.
The goal is to enhance the passenger experience with informative and visually appealing signage that educates travellers about the significance of the West Wind Farm, aligning with Meridian’s commitment to engaging the public and promoting renewable energy awareness.
Renewable Construction Team Tees
The Renewable Construction Team at Meridian’s Generation division approached me to design vibrant tees for their project members. The brief was to create a colourful design showcasing the renewable assets they work on.
Using Procreate, I crafted an organic illustration that incorporated wind turbines, hydro power, solar energy, and batteries. This refreshing approach tied all elements together, reflecting nature and highlighting how renewable energy contributes to a greener future.
Waitaki Dam 90th Year Celebration Tees
For the 90th anniversary of the Waitaki Dam, I designed a vintage-style t-shirt to celebrate its long-standing operation and significance. The design aimed to capture the essence of the area and the power station’s history. The stakeholders loved the result, with the teal print beautifully contrasting against the navy tee, enhancing the vintage aesthetic.