In this project, I showcase a selection of design work created during my time at Powershop. Working with Powershop has been exhilarating due to its dynamic ethos that fosters creativity and innovation. The company has led captivating and sometimes provocative campaigns, and I’m excited to contribute to their journey.
Powershop stands out from traditional power companies by empowering customers to manage their energy consumption actively. The brand offers a unique platform where customers can shop for power, providing flexibility and valuable insights to control their energy bills, including purchasing power packs to optimise expenses.
Below are examples of Powershop Specials that I conceptualised and designed. These limited-time offers allow customers to purchase power at a discounted rate and are thematically aligned with current events or specific times of the year, such as Halloween or Boxing Day.
Halloween, Cyber Week, Boxing Day sales, Spring Clean flamingo.
Crew Special, Valentines Day, Easter Friday, Fashion Day.
I began experimenting with GIFs and small animations to make our Powershop Specials more interactive and engaging. This approach brought a dynamic element to our offerings, capturing customers' attention and making the experience more enjoyable.
Premiere of "Jaws", Bad Motel Experiences, Release of "Alice in Wonderland", Concurrent Premieres of "Barbie" and "Oppenheimer".
Fat Bear Week, Gingers Day, Pickle Day and Talk Like a Pirate Day.
Going on Holiday and Coming Back to Sad Plants, Escaped Christmas Ham, Ding-a-Ling Day, and Chinese New Year (Year of the Dragon).
World Burger Day, ANZAC Day (generated using AI and edited in Photoshop), Paws-In Challenge, World Meditation Day.
Powershop T-shirt concept for World Meditation Day.
Switch Your Mates (SYM) - July Campaign
At Powershop, we reward customers for spreading the word with our "Switch Your Mates" (SYM) credit, offering incentives for bringing friends into the Powershop family. This offer refreshes every few months, allowing our team to explore new designs.
For the winter campaign from June to August, I aligned the SYM designs with the overarching theme, featuring a captivating blend of pixel art and a nostalgic 90s aesthetic. This pixel theme became the foundation for all our winter campaign designs, allowing us to engage customers with a fresh and nostalgic twist.
By incorporating these elements, we maintained a cohesive visual identity across all campaign materials, enhancing the impact and appeal of our SYM offer. This project enabled me to blend creativity with strategic design, ensuring our promotions were visually striking and aligned with our brand's innovative ethos.
Switch Your Mates (SYM) - Halloween (October)
I had the exciting opportunity to lead all Halloween-related content at Powershop, including the new "Switch Your Mates" (SYM) campaign and its social media posts. This project was especially enjoyable due to the creative freedom I had, and Halloween's special significance for me made it even more thrilling.
For the Halloween extravaganza, we decided to revive the "Kill Your Bill" campaign, using SYM to reintroduce it. The concept centered around resurrecting an old monster, and I drew inspiration from eerie themes, envisioning the Ouija board as the perfect medium. The design featured two spooky hands, emphasizing the campaign's focus on you and your mates, with the board resting on the letter "K" to hint at something ominous.
This creative approach not only refreshed a beloved campaign but also allowed me to indulge my passion for Halloween-themed design. The result was an engaging and visually striking campaign that resonated with customers and captured the spirit of the season.
Halloween Social Images
As the creator of Powershop's Halloween content, I crafted a series of engaging social media posts featuring cats as the stars of our spooky saga.
The first post introduced Friday the 13th, showcasing a Jason mask entwined with a pumpkin, hinting at Halloween festivities.
The second post invited customers to share costume ideas, offering free power for the best entry, which drew an enthusiastic response from our creative community.
In the third post, our black cat commandeered a KAT digger, with a customer’s clever digger costume winning the laughs.
Whenever I'm in charge, cats always seem to join the fun, adding playful charm to our storytelling. These posts not only engaged our audience but also introduced an interactive element to our Halloween campaign, showcasing the power of creative connections.
Powershop Solar Campaign
Tasked with creating a campaign for Powershop's solar offering and its competitive buy-back rate, I eagerly embraced the challenge.
I presented three concepts to the marketing team, and we chose "Lit Lizard," inspired by reptiles' dependence on sunlight. This quirky Kiwi character connects with our audience while promoting sun-safe practices, distinguishing itself from corporate power company stereotypes.
The "Lit Lizard" campaign effectively combined creativity with strategic messaging, making it a memorable promotion that highlighted our solar buy-back rate. It aimed to gain 10,000 solar ICPs, contributing 2,242 ICPs to this target, which continues to grow.
What’s Watt Blog Posts
I created vector-style illustrations for the “What’s Watt” section of the Powershop website, designed to educate customers on key power-related topics. Each themed illustration was a pleasure to conceptualize and draw, covering subjects like “5 Cool Ways Solar is Being Used Around the World” and “Comparing Different Power Generation Methods in New Zealand.”
Portrait for a leaving gift for a staff member in the Powershop team. Drawn on Illustrator.
Powershop Telsa wrap concepts
This project, still in refinement and in the conceptual stage, involves designing a vehicle wrap for a Tesla. It has been an intriguing and exciting project to work on due to the unique challenges and opportunities presented by vehicle wraps.
The goal was to encapsulate the bold attitude of Powershop while prominently featuring the brand's iconic pink colors. The design aims to create a visually striking and memorable wrap that captures the essence of Powershop’s innovative and dynamic spirit.
Working on this project has been a great opportunity to push creative boundaries and explore how to represent the brand in a new and impactful way.
As part of a winter campaign, I created pixel illustrations that brought a fresh and different style to the project. Working in this minimalistic format was enjoyable, allowing me to craft items with a simple yet effective design approach. It was a fun challenge to convey detail and creativity within the constraints of pixel art.